BNHG Labs
The AI tools we wished existed.
BNHG Labs is the innovation arm. Guestally is the flagship. The Labs Pass unlocks Pro versions of all eight diagnostic tools. The build is public, the code is on screen.
Flagship product
Guestally.
The AI concierge platform for property operators. Automated guest messaging, revenue-focused upsells, unified messaging hub, and analytics that quantify the time your team is getting back.
Founded by Alex Henry as a separate company. Integrated with the BNHG curriculum. Three plans: Starter ($179/mo), Pro ($299/mo), Operator ($349/mo).
Product visual
Guestally interface
The Labs Pass
$49 a month. All eight tools, Pro versions.
The diagnostic tools are free at the basic tier. The Pro tier unlocks deeper analysis, monitoring across time, comparison views, and the things you’d actually need to act on. One subscription, all the tools, cancel any time.
The portfolio
Tools shipped, shipping, and on the bench.
For members
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