Signal by Be Nice Hospitality
Direct booking lift. AI search visibility. OTA commission recovery. Ops automation. Built for independent boutique luxury hotels with ten to fifty rooms.
We write the success criterion into the contract before kickoff. We refund the engagement if we miss. No annual lock-in. No agency theater.
Forty-five minutes. No discovery-call sales theater.
10-50
Rooms in the sweet spot
100%
Scopes written down before kickoff
30
Day money-back guarantee
0
Annual contracts. Cancel any month.
Who Signal is for
You have been operating an independent property for years. The hospitality is the easy part. The rest of it has slowly turned into a second full-time job.
Your ADR is slipping. Your direct booking percentage has not moved in two years. The last agency you hired walked away with a five-figure invoice and a dashboard nobody opens. The vendor who set up your tech stack stopped returning emails six months ago.
And now travelers are asking ChatGPT and Perplexity for hotel recommendations in your market, and your property is not in the answer.
Signal is the partner you wish you had hired the first time. We do the work. We hand it over. We stay accountable for the outcome.
The engagements
Pick the shape that fits the work. Pricing below is the starting range. Every engagement gets a fixed scope and a written success criterion before we kick off.
1 to 2 weeks
Starting from
$1,500
Range: $1,500 to $4,500
One problem solved fast.
AEO foundations. AI search readiness checks. OTA reconciliation audits. Focused work that finishes inside two weeks and ships with a thirty-day money-back guarantee.
30 days
Starting from
$5,000
Range: $5,000 to $10,000
One outcome inside a month.
A focused engagement against one measurable goal. Direct booking accelerators. Voice agent rollouts. Ops automation passes. The success criterion is written into the contract before we kick off.
Ongoing
Starting from
$2,000/mo
Range: $2,000 to $10,000/mo
Compounding work, month over month.
AI visibility monitoring, OTA revenue integrity, or full ops support. Cancel any month with no rolling contract and no claw-back clause. The retainer is yours to walk away from whenever you want.
Scoped to project
Starting from
$5,000
Range: $5,000 to $20,000+
Bespoke software for your property.
Integrations between your PMS, channel manager, lock system, and messaging stack. AI-assisted workflows that match how your team actually runs the property. Scope is fixed. You own everything we ship.
How it works
01
Forty minutes on your property, your stack, and the number you actually want to move. If Signal is not the right fit, we tell you on the call.
02
We send a scope, a success criterion, and a price before any work begins. If you sign, we kick off. If not, no follow-up, no drip.
03
We build, we measure, we hand over the code, the schemas, and the documentation. You leave with a working system, not a slide deck.
The guarantees
Boutique innkeepers have been burned by enough agencies. Signal puts the risk on us, not on you.
Before kickoff, we define success in plain English. If we do not hit it, we keep working or refund the engagement.
Every productized engagement under five thousand dollars comes with a thirty-day money-back guarantee. No questions.
Retainers are month to month. No annual lock-in. No rolling-month clauses. Walk away whenever you need to.
Code, schemas, content, automations. Signal builds and hands over. The keys stay with you, not with a vendor you cannot fire.
Common questions
Agencies sell decks and dashboards. Signal ships software. Every engagement ends with a working system, a measurable result, and a hand-off document. And every productized engagement carries a thirty-day money-back guarantee in writing.
That is the sweet spot where the work is technical enough to need real engineering and small enough that you still talk to the operator. Larger portfolios usually need a custom build. Smaller properties are better served by the free resource library or the Room Rental Riches Masterclass.
When a traveler asks ChatGPT, Perplexity, or Google AI Overviews for a boutique hotel in your market, the answer is built from sources the model can find, parse, and trust. Signal makes sure your property is in that answer. Schema, citation paths, content structure, and a monitoring stack that proves the work is showing up.
Yes. Signal is integration-first. We work with Mews, Cloudbeds, RoomRaccoon, Little Hotelier, and the long tail. If your tool has an API and you have the keys, we can build on top of it. If you are mid-migration, we sequence the work so the new stack lands clean.
Every Quick Win and every productized engagement under five thousand dollars comes with a thirty-day money-back guarantee. If the outcome we wrote into the contract is not delivered, you ask, we refund. No claw-back clauses, no fine print.
For boutique luxury hotels
AI services with outcome guarantees, built for 10 to 50 room independent properties.
