Be Nice Hospitality Group
Boutique luxury hotel interior. The kind of property Signal builds AI services for.

Signal by Be Nice Hospitality

AI services built for boutique luxury hotels.

Direct booking lift. AI search visibility. OTA commission recovery. Ops automation. Built for independent boutique luxury hotels with ten to fifty rooms.

We write the success criterion into the contract before kickoff. We refund the engagement if we miss. No annual lock-in. No agency theater.

Forty-five minutes. No discovery-call sales theater.

10-50

Rooms in the sweet spot

100%

Scopes written down before kickoff

30

Day money-back guarantee

0

Annual contracts. Cancel any month.

Who Signal is for

For boutique luxury hotel owners who are done paying for slides.

You have been operating an independent property for years. The hospitality is the easy part. The rest of it has slowly turned into a second full-time job.

Your ADR is slipping. Your direct booking percentage has not moved in two years. The last agency you hired walked away with a five-figure invoice and a dashboard nobody opens. The vendor who set up your tech stack stopped returning emails six months ago.

And now travelers are asking ChatGPT and Perplexity for hotel recommendations in your market, and your property is not in the answer.

Signal is the partner you wish you had hired the first time. We do the work. We hand it over. We stay accountable for the outcome.

The engagements

Four ways to work together. All priced in plain English.

Pick the shape that fits the work. Pricing below is the starting range. Every engagement gets a fixed scope and a written success criterion before we kick off.

1 to 2 weeks

Quick Wins

Starting from

$1,500

Range: $1,500 to $4,500

One problem solved fast.

AEO foundations. AI search readiness checks. OTA reconciliation audits. Focused work that finishes inside two weeks and ships with a thirty-day money-back guarantee.

  • AEO and schema foundations
  • OTA reconciliation audit
  • Direct booking diagnostics

30 days

30-Day Sprints

Starting from

$5,000

Range: $5,000 to $10,000

One outcome inside a month.

A focused engagement against one measurable goal. Direct booking accelerators. Voice agent rollouts. Ops automation passes. The success criterion is written into the contract before we kick off.

  • Direct booking accelerator
  • Voice agent rollout
  • Ops automation pass

Ongoing

Monthly Retainers

Starting from

$2,000/mo

Range: $2,000 to $10,000/mo

Compounding work, month over month.

AI visibility monitoring, OTA revenue integrity, or full ops support. Cancel any month with no rolling contract and no claw-back clause. The retainer is yours to walk away from whenever you want.

  • AI search visibility retainer
  • Revenue integrity monitoring
  • Embedded ops support

Scoped to project

Custom Builds

Starting from

$5,000

Range: $5,000 to $20,000+

Bespoke software for your property.

Integrations between your PMS, channel manager, lock system, and messaging stack. AI-assisted workflows that match how your team actually runs the property. Scope is fixed. You own everything we ship.

  • PMS and channel integrations
  • Custom AI workflows
  • Private dashboards and tools

How it works

Three steps. Then a working system.

01

Discovery call

Forty minutes on your property, your stack, and the number you actually want to move. If Signal is not the right fit, we tell you on the call.

02

Written scope

We send a scope, a success criterion, and a price before any work begins. If you sign, we kick off. If not, no follow-up, no drip.

03

Ship and hand over

We build, we measure, we hand over the code, the schemas, and the documentation. You leave with a working system, not a slide deck.

The guarantees

Four promises. All in writing.

Boutique innkeepers have been burned by enough agencies. Signal puts the risk on us, not on you.

Outcome written in the contract

Before kickoff, we define success in plain English. If we do not hit it, we keep working or refund the engagement.

30-day money-back

Every productized engagement under five thousand dollars comes with a thirty-day money-back guarantee. No questions.

Cancel any month

Retainers are month to month. No annual lock-in. No rolling-month clauses. Walk away whenever you need to.

You own everything

Code, schemas, content, automations. Signal builds and hands over. The keys stay with you, not with a vendor you cannot fire.

Common questions

Before you book.

What makes Signal different from a regular hotel marketing agency?

Agencies sell decks and dashboards. Signal ships software. Every engagement ends with a working system, a measurable result, and a hand-off document. And every productized engagement carries a thirty-day money-back guarantee in writing.

Why are you focused on ten-to-fifty room boutique hotels?

That is the sweet spot where the work is technical enough to need real engineering and small enough that you still talk to the operator. Larger portfolios usually need a custom build. Smaller properties are better served by the free resource library or the Room Rental Riches Masterclass.

What does AI search visibility actually mean for my hotel?

When a traveler asks ChatGPT, Perplexity, or Google AI Overviews for a boutique hotel in your market, the answer is built from sources the model can find, parse, and trust. Signal makes sure your property is in that answer. Schema, citation paths, content structure, and a monitoring stack that proves the work is showing up.

Can Signal work with my existing PMS and channel manager?

Yes. Signal is integration-first. We work with Mews, Cloudbeds, RoomRaccoon, Little Hotelier, and the long tail. If your tool has an API and you have the keys, we can build on top of it. If you are mid-migration, we sequence the work so the new stack lands clean.

How does the money-back guarantee actually work?

Every Quick Win and every productized engagement under five thousand dollars comes with a thirty-day money-back guarantee. If the outcome we wrote into the contract is not delivered, you ask, we refund. No claw-back clauses, no fine print.

For boutique luxury hotels

Be the hotel AI recommends.

AI services with outcome guarantees, built for 10 to 50 room independent properties.