Be Nice Hospitality Group

Flagship Labs product

Guestally

The AI concierge for property-side operators. Bernice handles guest messaging, upsells, and the operational back-and-forth that used to live in your phone. Built for short-term rental and co-living operators. Property only.

Pricing

Three plans. No annual lock-in.

Starter

$179/mo

One to three units. Bernice runs guest messaging end to end.

  • Pre-arrival and post-checkout flows
  • Smart reply with operator override
  • Single-property dashboard
  • Email and chat support
Start with Starter

Growth

Most operators
$299/mo

Four to ten units. Operations layer added on top of messaging.

  • Everything in Starter
  • Multi-property routing
  • Cleaner and handler dispatch
  • Upsell library (early check-in, late check-out, experiences)
  • Slack and SMS escalations
Start with Growth

Premium

$349/mo

Eleven units and up, or a co-living building. Concierge-grade for the door count that needs it.

  • Everything in Growth
  • Custom workflows on request
  • Quarterly tuning session with the Guestally team
  • Priority support
  • Multi-channel (SMS, WhatsApp, email)
Start with Premium

About Guestally

Guestally is a separately incorporated company founded by Alex Henry. It anchors the BNHG Labs portfolio and integrates with BNHG curriculum and advisory. The full product, support, and account management lives at guestally.ai.

Want to see Bernice handle a real guest thread?

Open the Bernice sandbox →