Be Nice Hospitality Group

Built by operators, for operators

Use OTAs for discovery.
Run the rest like a business.

We’re operators who got tired of running our portfolios on duct tape. So we built the systems, training, services, and software we wished existed for our co-living properties, boutique stays, and rental fleets.

Della and Alex Henry in front of an Atlanta skyline at golden hour

Top 3 things that separate operators from hosts

Operate Like a Business

Numbers, systems, and accountability. Not just hospitality instincts.

If you can't pull your direct booking percentage, your revenue per available night, and your cost per booking in under a minute, you're hosting, not operating. Our methods teaches you how to create and use dashboards, SOPs, and weekly review cadence that turn a portfolio into a P&L.

Automate With Intelligence

Automation that knows when to stop.

Cleaner SMS that fires when the cleaner's running late. Pricing that adjusts when the comp set moves. Replenishment that orders before you're out of supplies. The right automation handles those tasks you'd otherwise forget, but stays out of the conversations that need you in them.

Own Your Guests

OTAs are a discovery channel. They are not your customer list.

Every booking that comes through Airbnb, VRBO, Booking.com or Turo belongs to them. You have to make it yours. Direct booking pages that convert, post-stay capture flows, owned email lists, and a reason to come back. Without these, you're paying 15 to20% commission for a customer relationship you don't actually own.

Whether you run 3 co-living doors, 22 rooms, or a Turo fleet; if you’re trying to run an operation instead of creating a job, you’re in the right place.

Co-living property exterior at golden hour

Co-living Properties

If you run co-living properties

Co-living operators renting rooms by the door, plus the short-term and mid-term portfolios that mix in. The math is the same. Direct bookings, automation, owned guest lists. The operators we work with are the ones who got tired of running their portfolios on Sunday nights and finally want their evenings back.

Join the Room Rental Riches Masterclass
Boutique stay exterior at dusk

Boutique Stays

If you run independent boutique stays

Independent boutique hotels, inns, and the design-forward short-term and vacation stays guests book on purpose. The OTAs are eating into your revenue, your tech stack is held together by a vendor who half-quit, and the last agency you hired left you with slides and an invoice. Signal works the way you'd actually want a partner to work. Outcome-tied, transparent, willing to be measured.

Explore Signal Offerings
A small rental fleet of 3 economy vehicles parked in a line

Autos

If you run a rental fleet

Aspiring Turo hosts and small fleet operators running 3 to 30 economy vehicles can use our same methods, applied to fleet management: pricing, channel mix, ops cadence, customer flow. Car Rental Riches is in production now.

Join the Car Rental Riches Waitlist

What we built

3 Offerings 1 Company

Education. Courses that help to turn your assets into businesses you actually run instead of jobs that run you.

Resources. Guides, audits, and frameworks we publish because we wished they’d existed when we started.

Insights. News and information that inspire and keep you ahead of the industry trends and news.

Who built this

Built and run by operators.

Atlanta-headquartered. Veteran-founded. 2 operators who built the company they wished existed when they were running their own portfolios.