Services

Services Built for Boutique Hotels

From free research to full implementation. Every engagement is designed to pay for itself.

Tier 0: Free Audit

No Cost. No Catch.

Your Hotel, Scored in 8 Sections

Our flagship Tier 0 deliverable is a Comprehensive Audit: a 2-page diagnostic that opens with an overall score, breaks your property down across 6 dimensions of boutique hotel performance, and closes with 3 prioritized quick wins. We pull real market data, real competitor intelligence, and real industry benchmarks, then translate it into a scored report you can act on immediately.

It's free because once you see the quality of our thinking, you'll want to go deeper. No pressure. No strings.

What's Inside the Report

8 sections, 1 cohesive picture.

Overall Score

Overall Score & Letter Grade

A single 0-100 score with a letter grade (A-F) that captures how your property performs across every dimension we evaluate. The headline number you can benchmark against yourself over time.

Dimension 01

Revenue Opportunity

Where money is being left on the table. Pricing strategy, channel mix, ancillary revenue, length-of-stay patterns, and rate parity issues across OTAs.

Dimension 02

Online Reputation

What guests are saying and where. Review velocity, sentiment themes, response patterns, and how your reputation stacks up against your direct competitive set.

Dimension 03

Competitive Position

Who you are really competing against and where you are winning or losing. Comp set definition, rate positioning, amenity gaps, and brand differentiation.

Dimension 04

Guest Personas

The actual humans booking your rooms. Inferred personas based on review language, booking patterns, and market data, so your marketing speaks to the right people.

Dimension 05

Tech Stack

What you are running and what is missing. PMS, booking engine, channel manager, CRM, messaging, and the integration gaps that are costing you bookings or staff hours.

Dimension 06

Visibility & Discoverability

How findable you are. Direct-booking SEO, local search, OTA placement, AEO readiness, and where guests are dropping off before they ever land on your site.

Synthesis

3 Quick Wins

3 specific, prioritized actions you can take this week, this month, or this quarter. Each one tied to a finding, a pillar, and a concrete next step.

How Operators Use It

A working document, not a sales deck.

A diagnostic snapshot

See exactly where your property is strong, where it is weak, and where the highest-leverage opportunities live, scored and benchmarked.

An internal alignment tool

Share it with your owner, GM, or partners so everyone is looking at the same numbers and the same priorities, not their own gut feel.

A roadmap for what to fix first

The Quick Wins section turns the diagnostic into a tactical to-do list. Implement on your own, or use it as the starting point for a deeper engagement with us.

Tier 1: Diagnostics

See the Opportunity Clearly

See Exactly Where the Opportunities Are

A focused audit that gives you enough specificity to act, not a vague report you'll file and forget.

AEO Readiness Diagnostic

2 weeks

A deep Answer Engine Optimization audit that shows exactly how visible your property is to ChatGPT, Perplexity, Google AI Overviews, and Gemini, and what it will take to be cited by them.

Deliverables

✓Brand and category query testing across 4+ AI engines
✓Schema.org gap analysis (Hotel, FAQPage, LocalBusiness, Review, Offer)
✓Content answerability scoring and llms.txt assessment
✓Competitor AEO benchmark (5 nearby properties)
✓Prioritized 90-day AEO roadmap with effort estimates
✓60-minute strategy walkthrough with the founders

Boutique Hotel Profit Audit

2–3 weeks

A comprehensive financial and operational diagnostic that identifies your highest-impact profit opportunities across revenue, cost, and operations.

Deliverables

✓Revenue and expense analysis with benchmarks
✓Top 5 profit opportunities ranked by impact
✓90-day action roadmap
✓Executive summary with supporting data

Revenue & Distribution Audit

1–2 weeks

A focused examination of your revenue strategy, OTA dependency, direct booking conversion, and pricing approach.

Deliverables

✓Channel mix analysis and OTA cost calculation
✓Direct booking funnel audit
✓Rate strategy and pricing gap analysis
✓Revenue recovery action plan

Tech Stack Assessment

1–2 weeks

A complete inventory and analysis of your current technology tools, identifying redundancy, gaps, and optimization opportunities.

Deliverables

✓Full technology inventory with cost analysis
✓Integration and data flow mapping
✓Gap analysis with prioritized recommendations
✓Vendor shortlist for any missing capabilities

Guest Experience Snapshot

2–3 weeks

An end-to-end evaluation of your guest journey, from the first digital touchpoint to post-stay follow-up, with a clear picture of where experience and revenue are being lost.

Deliverables

✓Guest journey map with gap identification
✓Review analysis and sentiment audit
✓Service standard benchmarking
✓Prioritized experience improvement plan

Tier 2: Implementation

Where Transformation Happens

We Don't Just Advise. We Build.

Every implementation engagement is scoped to deliver a measurable ROI that exceeds 3x the consulting fee within 12 months.

AEO Implementation

6–8 weeks

The full build: we make your property discoverable and citation-worthy in ChatGPT, Perplexity, Google AI Overviews, and Gemini. This is the flagship frontier opportunity for independent hotels and luxury STR operators right now.

Included

→Full schema.org build-out (Hotel, FAQPage, LocalBusiness, Review, Offer)
→llms.txt authoring and answer-formatted content restructuring
→FAQ library built for AI extraction across top traveler queries
→Citation-earning outreach (editorial, list inclusions, Wikipedia/Wikidata)
→AI search monitoring setup so you can track visibility over time
→Staff handoff and ongoing maintenance playbook

Direct Booking Growth Sprint

4–8 weeks

A focused engagement to systematically reduce OTA dependency and build a sustainable direct booking engine.

Included

→Website conversion audit and optimization
→Direct booking incentive strategy
→Email capture and nurture sequence
→Rate parity audit and correction
→90-day booking performance dashboard

Revenue Engine Setup

3–6 weeks

Build a complete revenue management infrastructure, from pricing strategy to yield management to reporting.

Included

→Dynamic pricing framework and rate strategy
→Demand calendar and seasonal playbook
→Package and ancillary revenue program
→Revenue management dashboard and KPIs
→Monthly reporting template and cadence

Guest Experience & SOP Buildout

4–8 weeks

Design and document the complete guest experience so every team member delivers a consistent, premium experience regardless of who's working.

Included

→Full guest journey documentation
→Department-specific SOP library
→Service standards and brand voice guide
→Service recovery playbook
→Staff training materials and assessment

Tech Stack Optimization

6–12 weeks

A comprehensive technology engagement, from audit to vendor selection to implementation and staff training.

Included

→Full tech stack audit and gap analysis
→Vendor selection support with RFP management
→Implementation project management
→Integration configuration and testing
→Staff training on all new systems

Operations Efficiency Sprint

3–4 weeks

Identify and eliminate the operational inefficiencies that are quietly costing you time, money, and staff morale.

Included

→Labor cost and scheduling analysis
→Process mapping and bottleneck identification
→Automation opportunity assessment
→Guestally implementation (if applicable)
→Efficiency improvement implementation plan

Tier 3: Fractional Advisory

Ongoing Partnership

Your Commercial Director, Without the Full-Time Salary

This is where relationships deepen and results compound. An ongoing strategic partner embedded in your operation on a monthly retainer.

Fractional Commercial Director

8–10 hours/month/month

Strategic commercial leadership on a retainer basis: revenue management, distribution strategy, and performance oversight without the full-time overhead.

✓Monthly commercial strategy session
✓Revenue and KPI review
✓Pricing and channel management support
✓Direct booking strategy oversight
✓Quarterly performance deep-dive

Tech & Systems Support

4–6 hours/month/month

Ongoing technology guidance and troubleshooting so your systems stay configured correctly and your team uses them effectively.

✓Monthly tech health check
✓Vendor management support
✓New tool evaluation and onboarding
✓Staff training for system updates
✓Guestally performance optimization

Performance Advisory

4–5 hours/month/month

A focused monthly advisory relationship for operators who want a trusted strategic partner without a full commercial engagement.

✓Monthly performance review call
✓Priority-based action planning
✓Ad hoc strategic guidance
✓Industry benchmarking and market intel
✓Access to BNHG research and resources

Retainer pricing is customized based on property size and scope. All Tier 3 engagements begin with a Discovery Call.

For members

Not Sure Where to Start? Let's Figure It Out Together.

A 40-minute discovery call is all it takes to understand your biggest opportunity and recommend the right starting point.